adminThe need for email validation is increasing day by day with growing usage of email marketing. In order to improve engagement and attract more audience, email marketing is considered to be the best way of promoting your brand. Many companies have started using email marketing to expand their business. If you are not getting any results from email marketing, then one of the major reasons could be the administration of wrong email ids.
Many people purposely or by mistake submit their wrong email ids and when you try to reach out to them, you obviously fail. If this continues, and more than 2{08729fddd5bfc9b9535ab0e74968e104c5231783dc5ea708fbd28aa4d22185dc} of the mails that you’ve sent bounce back, then there are chances of your mails going to spam. This means that the ids which were correct and the people who were showing interest won’t receive your mails as all the mails will appear in the spam section. The only solution for this is email validation.
What is Email Validation?
Email validation is a process by which all the invalid and unwanted email ids are removed from your server and only the genuine ones remain. By subscribing to email validation, you are opting for a better reputation and a progressive growth for your company.
It is true that email validation is not for free. You need to pay a certain amount of money to get your inbox cleared. But investing in email validation is like investing in the growth of your business. There is a fixed amount of money that needs to be paid monthly or annually to unlock the unlimited benefits of email validation.
From blocking all the fake and unwanted email ids from your server to handling all the typing errors, an email validation acts like a backbone of your company. So many times, it happens that when you compose a mail, you miss out on some typing errors that you made.
Typing errors can make your mail look unprofessional and can affect your brand’s reputation. Similarly, when you make a mistake in writing the email address of someone, the email address becomes invalid and all the emails sent to this id gets bounced back. Email validation helps in identifying these typing errors and prevents bouncing back of mails.
What are the Two Types of Email Validation?
There are mainly two types of email validation-
- Real Time Verification using API
- Bulk email list verification
Both the systems work differently and have their own advantages and disadvantages. A real time verification gives you the immediate results as it informs you about the incorrect mail the moment you enter them. On the other hand, bulk email list verification works on the principle of verifying all the email ids mentioned in the list at one go.
Getting an email validation system for your company is very important. There are many tools in the market that provide the best email validation services. If you are looking for cheap email validation services, then you can visit Email Oversight’s official page.
